Continuing the topic of fast food.
In-depth interviews are the best method to get to the heart of the matter. They are long, they are expensive, they are hard to conduct sometimes. Especially if the incentive you offer to the respondent is to buy them lunch. Not the best choice, I agree. How can you ask your questions with a mouth full? How can you understand the answer if the person opposite the table is trying to combine the process of being interviewed with claiming his incentive? But depending on the topic, this could be your best choice ever. And how else can you get an opinion from a hard working young men (apparently the most underrepresented group in any research).
"Hi, Ben," - I say. "can I invite you for lunch? Need to ask a couple of questions for my forthcoming book".
Ben is young, smart and busy.
"Of course," - he says. (I am his mother's friend. Recruitment is easy). "But I have a rather short lunch break. Shall we go for some quality-fast ?"
There is even a Facebook page called "Quality-Fast". Or should I say was? (translation on the picture below is provided by Facebook itself).
Ben is still to select his quality-fast (good food with blitz-service).
But I have some findings already: Quality-Fast is useful. Not easy to find, at least in the viscinity of Ben's office. Doesn't work in French (see the Facebook screenshot above).
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