Dear Kindle,
Leo Burnett once said "We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"
He didn't even think of an ad when consumers would be saying: "What the hell?"
Well done, Kindle. Let me congratulate you with a new approach to advertising "Are you in or are you out?" by Tanya Kosh. It might be not necessarily the book the poor Kindle reader would ever buy. But clearly the one which would be hard to forget.
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