Showing posts with label "Are you in or are you out?". Show all posts
Showing posts with label "Are you in or are you out?". Show all posts

Tuesday, 26 September 2017

Surpassing Leo Burnett. An open letter to Kindle.

www.howtoeat.net Let us know what you think about table manners.

Dear Kindle,
Leo Burnett once said "We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"
He didn't even think of an ad when consumers would be saying: "What the hell?"

Well done, Kindle. Let me congratulate you with a new approach to advertising "Are you in or are you out?" by Tanya Kosh. It might be not necessarily the book the poor Kindle reader would ever buy. But clearly the one which would be hard to forget.


Thursday, 14 September 2017

Oktoberfest starts in September.

www.howtoeat.net
Let us know what you think about table manners.

In fact, as early as the day after tomorrow. It starts on the 16th of September, this coming Saturday.

Table manners constitute an important part of cultural competence whether you travel on business or for pleasure. Or host people from other countries in your hometown. A trifle, like how you like your beer served can leave you out, preventing you from joining in and enjoying the fun.

Say you are English and go to Oktoberfest in Munich. You like beer; it is your drink of choice. You anticipate your first mass (beer mug 1, holds 1 litre). You know how you like your beer to look, how you like it to taste. And here it comes. With a beer head a third of a mug tall. That’s how they do it in Germany. Beer should have a head. Even if you serve it at home.

Many English friends and colleagues of mine felt puzzled. Andrew even asked the waiter directly “and where is one-third of my beer?” He felt cheated. Paid for a whole litre and got two-thirds of it.

Germans coming to England and getting their pints full, clean and clear are known for asking publicans not “to kill the best there.”[i]

A colleague of mine, Karsten, sporting a rather depressed face after his first pint served “according to the local” standards at Highgate pub, which he insisted was frequented by Karl Marx, went as far as getting beyond the bar and grabbing the bartender’s hand in order to ensure he gets his beer the way he likes it. Karl Marx, still in Highgate, just a few hundred meters away down the hill, surely approved.[ii] The bartender wasn’t amused.

According to Euromonitor International data, reported by Telegraph.co.uk (Akkoc, 2014), Germany consumes an estimated 110 litres of beer per person totalling nearly 9bn litres per year in total. UK – only half of the total amount, 4.3bn litres, which translates into 67 litres per capita. Maybe beer with the head really knows better when it comes to sales?
Differences in how you serve alcohol are not limited to beer only. The British “large glass” of wine doesn’t exist in Austria. Serve it and you would be considered a low class alcoholic. You can order a “viertel” (quarter, the same 250 ml<) but it will be served in the jug and the waiter will pour only something like 125 or even less in your glass.


[i] You can read more on how to pour different beer German style here: http://www.businessinsider.com/how-to-pour-beer-like-a-german-2015-8?IR=T
[ii] Karl Marx is buried in Highgate Cemetery East. He moved to London in 1849 and died there in 1883.

"Are You in or Are You Out? Inclusivity and Exclusivity of Table Manners: A light-hearted journey into a rather serious matter" by Tanya Kosh (How to Eat: All around Table Manners Book 1)

Saturday, 17 December 2016

The basic needs and basic manners




"If you look at the whole range of table manners you notice in different cultures, you should be able to see the similarities. It is not about food only. Table manners evolved together with the development of humanity and its needs.
The table manners across the world are clearly serving three common purposes:
·           mere survival of humanity in general and individuals in particular;
·           amplification of enjoyment of food consumption; and
·           social identification and self-esteem, and in some rather extreme cases like mine, self-actualisation." 


You can read more about classification of table manners

  • The classification is based on Maslow's hierarchy of needs. Hence the three major groups analysed in the book are
  • “Health and Safety,”
  • “The table of joy” and
  • “ID rules”, fake and real ones


It is not only table manners changing with time. Some people argue the needs change too. But whether you accept the newly emerging manners as they come or not, you could be sure that they still will serve the old purposes even if with a modern twist to it. Did your mother tell you that the table should be dry when you put your battery on it?




Image source: http://overheard.liketodiscover.com/when-you-know-better-than-abraham-maslow/


Monday, 14 November 2016

"Are You in or Are You Out? Review by Dr. George Simons

Let us know what you think about table manners.

Kosh, Tanya, Are You in or Are You Out? Inclusivity andExclusivity of Table Manners: A light-hearted journey into a rather seriousmatter

Reviewed by Dr. George Simons at diversophy.com

Tanya Kosh has a both brilliant and entertaining writing style, easy to read, yet stimulating and surprising at the same time. When I took notice of her book, being an inveterate foodie as well as an interculturalist, I asked to review it immediately. Travel and food and foreign company are inevitable in my line of work, and table manners seem only to be lightly touched upon in most of the literature about business abroad and expatriation. When They are dealt with, advice is largely behavioral – one gets tips about do’s and don’ts, but very little insight about the logic behind local customs and the inner discourse which supports them as well as raises feelings about their observance or violation.

This book is much more a reflection on the philosophy behind what we do at table rather than an international tour guide. I don't think I would be far off to describe it as auto ethnography, in that the author largely speaks from her own experiences as an extremely well-traveled professional. In addition, there are anecdotal treasures found in the author’s interviews and discussions with others. For those of us who love stories, this approach adds to the pleasure of the read. The line from Crow and Weasel, a children’s book, always reminds me, “Sometimes a person needs a story more than food to stay alive.”

On the other hand, coming from a working-class immigrant family to the USA, I have had a lot of contradictory etiquette to sort out. I also have many sins to confess and repent of. Perhaps the most egregious and precocious of these was, as a four-year-old, gobbling all the maraschino cherries topping grapefruit halves on an elegantly set table, while my parents and their hosts chatted in the parlor.

The roots and variations of table manners (even if we eat sitting on the floor), like many sacred dogmas, are often rooted in practicality and survival. Whatever our kosher or halal, or our behavior consuming it, it is likely to find its roots buried in the safety, security, and community concerns of our cultural group ancestors, if not explicitly exposed, as in the present day abundance of contemporary “food religions”. These root considerations sprout into spiritual, ethnic, national, class, and myriad other distinctions, and may be critical in contexts of business and diplomacy. In interculturalist terms, it is important to recognize that table manners are part of one’s own identity discourse and an identity marker for others, while yet, in the age of globalization, the frontiers are increasingly porous.


Kosh’s book, though it cannot precise your behavior, helps you stay you alert and keep your head about you, a useful passport when crossing alimentary frontiers. In closing, one point that stuck out for me was the author’s clear emphasis on the fact that you can’t eat and digest well or at all when you are afraid. Knowing good manners reduces that fear, as does the kind whispered advice of a cultural informant sitting next to us in an unfamiliar dining context. It is not only important to act correctly in the situation, but also to quell the gastro-intestinal butterflies by knowing that we are doing it right and helping fellow diners to that same comfort. Bon apetit!